Digital Marketing for Hotels- A New Vision:-
The internet is leveling the playing field of commerce and a lot of people making hotel reservations online, it has become increasingly important for hotels to increase their online visibility and accessibility. With increased competition and rains of deals and businesses, greater of players in the game have forced managers to shift their focus to online/digital marketing to be ahead.
Here are some digital marketing tips that will help your hotel to dominate the game.
1. Website (with SEO done):-
An exclusive website, user friendly with all necessary features is the first thing on the checklist, Once this part and the content part is done, your website should be well optimized through search engine optimization , which helps your website to increase its visibility in search engine.
Your website must have
• High resolution images
• Hotel images
• List of services provided
• Images of rooms
• Maps and directions
• System to collect visitor information
• Keywords and content(essentials)
• Create good and targeted content(it should be clear and specific)
Furthermore, for better visibility, website for restaurant business can be designed to increase sales and visibility. Customers should be persuaded to make their bookings through your website, also make sure they are hooked to your website and do not go on looking for other alternatives, further monitor your competitor’s websites and try to be a step ahead, watch out for tools that can increase user engagement and enhance your website.
For mobile users, you can either provide a app or make your website mobile friendly for the convenience of visitors, a large chuck of bookings are done from mobile, hence it is important to optimize your website for mobile users.
2. Social media marketing:-
Social networking sites take away a large part of time in a common person s life, people are more hooked to social networking sites than ever before, social networking sites also tend to influence their decision making, hence it is important to create a good social networking marketing strategy for restaurant business to be ahead of competition. The more reach you gain, the more is the possibility of higher profits.
You could start advertising on popular social networking sites like instagram, facebook, pintrest, linkedin, tumblr etc.
3. MARKETING THROUGH EMAIL:-
It is a tested and proven way of digital marketing, it is instrumental in engaging with potential customers and existing customers, to keep them up-to-date and keep them engaged.
For an effective email campaign:-
• Make different newsletters, create some engaging campaigns and try to interact with your potential customers.
• You could offer vouchers and special discounts
• Inform your potential customers about the offer, their validity and usage.
• Add appealing images, designs, templates and layouts
• Relevant content on products and services provided.
It is handy in giving necessary lead and increased online visibility, it has the potential which is significant for the growing online hotel booking industry.
First you need to choose from available ad networks like facebook, google, linkedin etc , depending on the location, type of audience and objectives.
5. Making a list of targeted keywords:-
Do a thorough research on keywords, use the Google keyword tool (it is the best source which will help you finalize your keywords), make a list of keywords for your hotel business, take the help of Google keywords tool and finalize it.
This is the first activity in a PPC campaign, based on your location start hunting for relevant keywords, take a note of them and apply.
6. LANDING PAGE:-
In a PPC campaign your landing pages determine the success of the campaign. It is a necessity to have a relevant landing page for your ad, it should have quality and resourceful content also the design and layouts should be good, the more attractive you make it, the more it makes visitor to make a action. The vital ingredient for the landing page is a call-to-action attribute.