The breakneck competition in the world of real business has led to implementation of more efficient strategies by companies to outdo each other. ‘Lead generation’ is one such strategy that tops the list. This is an inevitable, important and one of the most difficult part of real estate business. In fact, the better leads you generate, the better you business. Lead generation is the process of attracting and converting the visitors and potential clients into leads who are interested in your business products or services. Realtors, often, are left clueless as ‘where and how to find leads that convert’. And here the actual game begins! Generating leads isn’t that easy, but with a few key-points, it can be made easy. Let’s right away delve deeper to get a better insight of real-estate lead generation.
1. SOCIAL MEDIA MARKETING:
SOCIAL MEDIA MARKETING uses a huge platform to get you connected to your target audience as well as helps you generate leads. It lets you focus on highly qualified leads through advanced targeting. When your real estate business videos are properly marketed using social media, the chances of your generating leads increases exponentially.
2. Facebook marketing:-
Uploading your real estate video on a lead capture website and sharing the link on appropriate Facebook groups, can earn you quick quality views. Repeat this process of posting the link, time to time, to earn new leads.Also, you can share content from your website on Facebook to bring in more traffic and, ultimately, leads.It is even advisable to hold contests on FB to get more people interacting with you and your site.
Through YouTube:- The links to your real estate videos can be added as ‘comments’ on other related YouTube videos. This way of marketing helps you get more views.
Through Pinterest:- Another alternative to increase your views is by using Pinterest. Use the YouTube real estate video URL on Pinterest too. The video can be pinned after Pinterest determines the thumbnail.
Besides social media marketing, PPC (Pay per Click) services useful in expansion of business and promoting your brand within a limited budget. Property dealers can well utilize this scheme to get a higher returns compared to the cost incurred per click. PPC with video serves as the best choice in delivering instant traffic by placing you at the top of the search engines like Google, Bing, etc. Google AdWords is popular for both for small and large business while implementing a PPC campaign. However, for PPC campaigning of your real estate video, it is advisable to determine the exact budget, carefully choose the target audience over demographic targeting and ensure the video is set correctly with right keywords.
That your business page pops up in the front page of Google search is determined by SEO (search engine optimization). The SEO algorithms and techniques keep on changing on a regular basis. At this stage, SEO agencies come to your rescue by assisting you get your website indexed in the search results. They help you with your search engine marketing efforts as well as in generating more traffic to your website.
• They strategize a sustainable digital and search engine marketing plan based on your business objectives.
• They analyse your website’s structure, internal architecture & other key elements that are weighted within the search engines algorithms to provide recommendations for improved results in targeting your keywords.
• They assist in penalty recovery.
• Link building, content marketing, digital PR, social media promotion are other such benefits rendered by the SEO agencies.
Other additional tools to help generate leads:
• Proper use of VR (virtual reality) in real estate business.
• Create a user friendly website.
• Set up Google Webmaster and submit your sitemap.
• Build a Google plus page for your business.
• Set up Google analytics.
Generating new leads is what keeps your business going. We hope the article cater to the many strategies that can be implemented in generating valuable leads for the company.